Franchising

So, you want to be your own boss!!

Most people are deterred from starting out on their own because of high risk factors inherent in starting any small enterprise.  These can include lack of working capital and sound commercial knowledge.

Why consider a Franchise?

A Franchise is based on a proven business formula.  Accordingly, franchising can lower the risk associated with operating a small business.  Franchising systems offer you an opportunity to be self-employed - to be on your own, but not alone.

Franchised outlets have demonstrated a greater survival capability over non-franchised small business outlets. The Franchisee is joining a group of like-minded individuals and sharing their ideas and experiences.

In simple terms, Franchising harnesses the long term investment in the franchise system

  • Retail knowledge
  • Technical ability
  • Marketing prowess and
  • Business know-how

of the franchisor with the

  • Capital investment
  • Desire to succeed
  • Hard work and enthusiasm
  • Entrepreneurial skills and
  • Commitment to the business & Franchise system of the franchisee

Why a Cookie Man Franchise?

  • The COOKIE MAN retailing concept is a 100% all-Australian business, which was first started in 1958.
  • Cookie Man Pty Ltd is a member of the FRANCHISING COUNCIL OF AUSTRALIA.
  • COOKIE MAN's unique fresh-bake concept provides aroma and animation at point-of-sale and thus consumer appeal in a world where freshness of product is ever more important.
  • The unique COOKIE MAN ovens are designed and manufactured in Australia, exclusively for Cookie Man Pty Ltd.The COOKIE MAN ovens are simple to operate and full training is provided.  
  • Cookie Man provides a comprehensive franchise support system. Part of this system includes on-site training as well as provision of a detailed Operations, Training and HACCP Manual. These manuals mirror the training program we have structured and covers most aspects of day-to-day business operation including selling skills, merchandising techniques, quality standards, product knowledge etc.
  • Ongoing marketing and technical support are provided.
  • A bright, outgoing personality, the desire to serve the public and dedication and hard work are required to run a COOKIE MAN business.
  • Previous bakery or pastry skills are not required and no early starts as in traditional bakeries.
  • No ongoing royalties.All products with the exception of cold drinks and milk are sourced from the centralised Cookie Man warehouse and products are generally exclusive to the Cookie Man outlets.
  • Most existing and all new Cookie Man outlets serve espresso coffee and cold drinks. Our preference is to also have a small number of tables and chairs for coffee customers.

View Video or Podcast - Franchisees tell you how it is                   

COOKIE MAN also has licensed cookie operations in many countries around the world including China, Greece, South Korea, Norway, Israel, Chile, South Africa, Mexico, Egypt, Bahrain etc., together with a joint venture operation in India.

To assist with your decision and before commitment, COOKIE MAN recommends free on-the-job familiarisation in an existing outlet.

 

The operational formula for a Cookie Man franchisee is quite simple to follow as Cookie Man supplies all saleable products and provides the initial training and expertise required to prepare and merchandise the products.  Operations manuals and ongoing technical assistance and support make the business quite simple to master.

By way of explanation, the fresh baked cookies are made from frozen doughs which are prepared and shipped to the outlet from our central supply facility in Sydney. Doughs are thawed as required and then baked on the cookie oven which forms the central focal point of each retail Cookie Man outlet. Each dough has its own baking settings and the oven is simple to operate and easy to maintain.  Gourmet style cookies come frozen and pre-formed and are also easily baked on the oven.

Chocolate cookies, brownies, fudge, slices and other food related consumables all come ready to serve.

The unique range of gift lines are custom designed by Cookie Man and supplied exclusively to Cookie Man retail outlets. These colourful and beautifully wrapped gift lines form the basis of the merchandising which make a Cookie Man outlet such an eye catching shop.  Cookie Man directs it's marketing to each seasonal period with Christmas being an extremely important part of our business year

Hot and cold drinks such as coffee, hot chocolate, tea, soft drinks and mineral water compliment the Cookie Man product range.  A customer can spend time enjoying a welcome refreshment with complimentary cookies.  This gives the opportunity to build relationships with customers as well as offering a welcome destination where people know that they can enjoy a fresh cookie with their hot beverage at a very competitive price.

Given that everything you need to run a Cookie Man shop is coming from one central commissary (with the exception of Coca Cola ® products) you only need deal with one principle creditor. This makes accounting very easy and quick so your finances are easy to manage.

Apart from product support, Cookie Man also provides marketing programs.

Cookie Man management have a rolling series of promotions for each calendar year culminating in the Christmas Season shopping frenzy where many retail outlets will take some 20 to 40% of the outlets total yearly sales. These promotions are organised by head office and all product and promotional material is supplied in packaged form along with detailed pricing, merchandising and promotional instructions.

Shops are also encouraged to develop local centre marketing plans in conjunction with the shopping centre marketing management. In addition to initial and follow-up training provided by our team of technical personnel we are always on hand to assist Cookie Man shop operators with a range of advice from maintenance and baking procedures to merchandising and public relations.

All this forms part of our commitment to service and support whilst allowing the shop operator the maximum latitude to develop their business using their own dynamism and personality.

Allied Brands Finance

We are able to offer inhouse financing to approved applicants. This process is reviewed by our financemanagement who offer competitive financial rates for a store purchase, refinancing or store refurbishment.

 

Proposed Cookie Man Sites Now Available

 

Warranties & Representations

Cookie Man makes no representations as to the turnover or profitability of any intended retail Cookie Man outlet or existing Cookie Man business nor does it warrant the performance of any such outlets. It is your responsibility to satisfy yourself as to the potential of such business prior to committing to a shop lease or Cookie Man Franchise Agreement.  To this end, Cookie Man will furnish you with the names and addresses of existing franchisees to assist in your decision making process.